Frequently Asked Questions
Straight Answers Before You Call
Most owners who land on this page are trying to answer one of two questions: does this actually fit a roofing company like mine, or what does it cost and how does it work before I pick up the phone. Below are the 26 questions we hear most often from residential and commercial roofing company owners, grouped into six categories — who the platform is for, how the courses and coaching actually work, what to expect on cost, what kind of results are realistic, specifics on the Claims Workflow Playbook course, and Josh's background running both a roofing crew and a commercial insurance agency that serves roofing contractors.
None of this is meant to replace an actual conversation. If your specific question isn't covered here, that's exactly what the get started form and a call to 844-967-5247 are for — a real person will answer it directly instead of pointing you back to a page you already read.
A quick note on how to use this page: skim the six category headers below and jump straight to the one that matches what's actually on your mind right now. Owners trying to figure out whether this platform fits a business their size, or their mix of storm-restoration and retail work, should start with "About the Platform / Who It's For." Owners trying to picture what a week actually looks like — self-paced courses versus the live Accelerator coaching cadence — should read "How the Courses & Coaching Work." Owners weighing the investment before they commit any time should read "Cost / Investment" and "Results & What to Expect" side by side, since one covers what you're asked to invest and the other covers what you can realistically expect back.
Two categories get their own dedicated section because they come up constantly and deserve a direct answer rather than a vague one. Anyone doing storm-restoration work should read "The Claims / Insurance-Restoration Course, Specifically" before enrolling in the Claims Workflow Playbook — it spells out plainly what that course is and isn't. And if you're trying to figure out whether Josh actually knows what he's talking about or this is just marketing language, "Josh's Background & Credibility" addresses that head-on.
About the Platform / Who It's For
Who is Commercial Roofing Coach for?+
Residential and commercial roofing company owners — roughly $250K to $10M in revenue — who are excellent at roofing but were never trained on the business side, and who are ready to build real sales, production, and financial systems instead of running on storm-to-storm instinct.
Is this for residential roofing companies, commercial roofing companies, or both?+
Both. The curriculum covers the business fundamentals — sales, estimating, production, marketing, hiring, financials — that apply whether your roofing company works residential, commercial, or a mix of both.
What size roofing company is this built for — one crew, a few crews, or an established multi-crew operation?+
All of the above. Solo and single-crew operators use the courses to build the foundation before they grow; multi-crew companies use them to fix the systems and leadership gaps that are capping their growth.
Is this only for storm-restoration roofers, or does it work for retail/repair-focused roofing companies too?+
It works for both. The curriculum covers storm-driven sales and claims workflow as well as retail sales, estimating, production, and marketing that apply to any roofing business model.
I'm good at roofing, not at running a business — is this still for me?+
Yes — that's exactly who this was built for. The courses are written in plain, roofing-specific language for people who are skilled at the trade first, not for people who already have a business degree.
What's the difference between the individual courses and the Accelerator coaching program?+
The individual courses are self-contained curriculum you work through on your own. The Accelerator bundles the full curriculum with direct coaching and accountability for owners who want guidance, not just material.
How the Courses & Coaching Work
How are the courses delivered — online, in-person, or both?+
Courses are delivered online so you can work through them around your schedule. Reach out for current details on format for your specific course or the Accelerator program.
Do I go through the courses at my own pace, or is there a set schedule?+
Individual courses are built to work through at your own pace. The Accelerator coaching program follows a structured cadence — contact us for current details.
Is there a live coaching component, or is it all self-paced?+
The individual courses are self-paced. The Accelerator program adds a live coaching and accountability layer on top of the curriculum.
How much time per week should I expect to commit?+
It depends on the course and your pace — the material is built to fit around a working roofing company owner's schedule rather than demand a fixed weekly block.
Can my sales manager, production manager, or partner take the courses with me?+
In many cases yes — reach out to discuss access for additional team members on your account.
Cost / Investment
How much does it cost to enroll?+
Investment varies by course and program. Contact us and we'll walk you through current pricing for the course or coaching track that fits your roofing company.
Do you offer payment plans?+
Reach out to discuss payment options available for your enrollment.
Is there a guarantee if the material doesn't fit my roofing company?+
Contact us to discuss current enrollment terms before you sign up.
Why should I pay for business coaching instead of just learning as I go, storm by storm?+
Learning storm by storm usually means learning from your own expensive mistakes. This curriculum is built from patterns seen across many roofing companies, so you can skip some of the costliest trial-and-error.
Results & What to Expect
What will I actually be able to do differently after finishing a course?+
Each course is built around a specific, practical outcome — a real storm-sales system, an estimating process, a production schedule, and so on — rather than general business theory.
How fast should I expect to see results in my roofing company?+
It depends on the course, your company, and how quickly you implement what you learn — results come from applying the material, not just watching it.
Do you provide templates, checklists, or tools — or is it just video lessons?+
The courses are built around practical, usable tools — templates and checklists you can put to work in your roofing company, not just lecture-style video.
What happens after I finish a course — is there ongoing support?+
Reach out to discuss what ongoing support looks like for your course or coaching track.
The Claims / Insurance-Restoration Course, Specifically
Does the Claims Workflow Playbook teach me to sell insurance or handle claims for homeowners?+
No. It teaches the roofing contractor's own documentation, adjuster-meeting, and supplement-request workflow for restoration jobs. It is business-process education only, not a claims-handling service.
Is this course legal or insurance advice?+
No. The Claims Workflow Playbook is educational content about a contractor's own business process. It is not legal advice and not insurance advice, and it should not be treated as either.
Does Commercial Roofing Coach sell or recommend any insurance products?+
No. Commercial Roofing Coach does not sell, quote, or link to any insurance product anywhere on this site. Josh's insurance-agency background informs the credibility and pattern-recognition behind the curriculum, not a product being cross-sold.
Josh's Background & Credibility
Who is Josh Cotner, and why did he start Commercial Roofing Coach?+
Josh is a former contractor who now owns Contractors Choice Agency, a commercial insurance agency serving 50+ contractor trades nationwide, including 78 roofing companies specifically. He built this coaching platform to teach the business fundamentals he had to learn the hard way — and has seen play out across hundreds of roofing companies.
Was Josh actually a roofing/construction contractor, or is this just a marketing angle?+
Yes — Josh worked as a contractor before founding Contractors Choice Agency. That background is why the curriculum is written in the language of the trade rather than generic MBA theory.
How does Josh's insurance agency background relate to this training, and why does he mention 78 roofing clients?+
Running a commercial insurance agency for 78 roofing companies specifically (out of 50+ contractor trades served) gives Josh a unique view into what separates roofing companies that scale successfully from those that stay stuck — patterns in sales, staffing, and operations he now teaches here. Commercial Roofing Coach doesn't sell or reference insurance products.
Has Josh actually built and scaled a roofing company himself, or is this theory?+
The curriculum is built from lived experience as a contractor and from the operational patterns Josh has observed across a large number of real roofing companies through his insurance agency work — not abstract theory.
Still have questions?
None of the answers above are meant to be the final word on your specific roofing company — they're meant to save you a phone call on the basics so the real conversation, if you want to have one, can go straight to your business instead of covering ground a page can already cover. If something above raised a follow-up question, or your situation doesn't fit neatly into any of these answers, that's exactly what reaching out is for.
Call 844-967-5247, email josh@contractorschoiceagency.com, or fill out the get started form and we'll follow up within 1 business day.