The Accelerator
The Roofing Company Accelerator: Coaching for Roofing Company Owners
You don't have to figure this out alone.
The nine individual courses give you the material. The Accelerator adds a structured coaching path on top of it — direct support from Josh, a curriculum backbone that covers every part of running a roofing company, and the accountability to actually put it to work instead of letting it sit in a folder until the next storm scrambles your schedule again.
Who The Accelerator Is For
Built for owners who want guidance, not just more material
The individual courses work well for owners who are self-directed and just need the right roadmap for one specific problem — storm sales, estimating, production. The Accelerator is built for a different kind of owner: someone who wants a person, not just a curriculum, holding them to the changes they say they want to make. It's the same $250K–$10M revenue range this platform is built for, whether the company is residential, commercial, or a mix of both — but the Accelerator is specifically for the owner who's ready to be coached through the shift, not just informed about it.
This is for you if:
- ✓Residential and commercial roofing company owners roughly in the $250K–$10M revenue range who are ready to move past self-paced material alone
- ✓Owners who already know what's broken — storm sales, estimating, production, claims workflow, marketing, or hiring — but want direct guidance and accountability to actually fix it
- ✓Owners willing to be honest about what isn't working in the company right now, and open to changing how they operate rather than just working more hours
This isn't for you if you want:
- ✕Anyone looking for a storm-chasing get-rich-quick shortcut
- ✕Owners who aren't willing to apply what they learn between sessions
- ✕Anyone looking for a passive program they can sit back and watch
What's Included
Every part of running a roofing company, plus a coach in your corner
The Accelerator isn't a separate curriculum from the courses on this site — it's built on top of them. The nine courses form the curriculum backbone, covering storm sales, estimating, claims workflow, production, marketing, sales-team building, financials, multi-crew scaling, and customer experience. The coaching layer is what turns that curriculum into changes that actually happen inside your roofing company, instead of a course you finished once and never applied.
The Full Curriculum Backbone
All nine Commercial Roofing Coach courses — storm sales, estimating, claims workflow, production, marketing, sales team building, financials, multi-crew scaling, and customer experience — bundled as the structural spine of the program.
Live Coaching & Accountability
Direct access to Josh for coaching on your specific roofing company, not generic advice. The curriculum tells you what to build; the coaching layer holds you accountable for actually building it before the next storm hits.
A Peer Environment
You're not the only roofing company owner working through this. Being around other owners wrestling with the same storm-season staffing, claims, and production problems keeps the work honest and keeps momentum going once storm season gets busy.
The curriculum backbone — all nine courses
Storm Sales & Canvassing
The Storm Sales Blueprint
Walk away with a canvassing and storm-sales system your team can run every season, instead of reinventing it after every storm.
Estimating & Pricing
The Roofing Estimating Blueprint
A repeatable estimating process for retail and insurance-scope roof jobs that protects your margin instead of hoping it works out.
Claims Workflow
The Claims Workflow Playbook
A clear, repeatable process for documenting damage, meeting adjusters, and requesting supplements — so restoration jobs run predictably instead of getting stuck in claims limbo.
Crew & Production
The Production Machine
A production scheduling and crew-management system so jobs run on time and to standard, whether or not you're on the roof.
Marketing & Lead Gen
The Roofing Lead Engine
A marketing plan matched to your budget and season that brings in retail and storm leads predictably, not just when a storm creates them.
Sales Team Builder
Sales Team Builder
A repeatable hiring, training, and pay-structure process for roofing sales reps, so sales doesn't live and die with the owner.
Financials & Cash Flow
Roofing Profit & Cash Flow Blueprint
Know your true job costs, overhead recovery, and cash flow cycle well enough to price and plan around roofing's seasonal swings instead of getting surprised by them.
Scaling to Multi-Crew
The Multi-Crew Roadmap
A roadmap for adding crews and revenue without the chaos, quality drop, or cash crunch that usually comes with growing too fast.
Customer Experience
5-Star Roof
A customer-experience standard and review-generation system your whole crew follows, so your reputation drives the pipeline instead of just your ads.
How It Works
A structured coaching path, not a pile of homework
The Accelerator combines the self-paced course material with a live coaching and accountability structure. Instead of working through nine courses on your own between jobs and hoping you apply them correctly, you work through the same material inside a structured coaching relationship — with regular check-ins, direct feedback on your actual roofing company (your storm-sales system, your estimating process, your claims workflow, your production schedule), and a group of peer owners working through the same Crew Leader → Operator → Owner shift.
Because every roofing company is at a different stage — some owners are still personally closing every storm-sale and running every crew, others already have multiple crews and are trying to build a management layer underneath them — the exact cadence of sessions, the mix of group coaching versus one-on-one time, and how a given coaching cohort is structured gets confirmed when you talk to Josh directly. That conversation is where we figure out whether the Accelerator is the right fit for where your roofing company is right now, and what the path through it should look like for you specifically.
What stays consistent across every Accelerator cohort is the throughline: the Crew Leader → Operator → Owner framework that runs through this entire platform. Every coaching conversation ties back to moving you further along that shift — out of personally running every storm sale, every inspection, and every crew, and into running a company that can operate whether or not you're the one on the roof.
You should also expect the coaching to get specific fast. General roofing-business advice is easy to find for free. The value of the Accelerator is in applying the curriculum to your actual canvassing territory, your actual estimate template, your actual claims documentation process, your actual crew structure — not talking in the abstract about business principles borrowed from an unrelated trade. That specificity is also why the program isn't a fit for every roofing company at every stage, and why the first conversation with Josh matters before you enroll.
Investment
Apply to learn if it's a fit
The Accelerator is a bigger commitment than any single course, and it isn't built for every roofing company at every stage. Rather than publish a flat price that doesn't account for whether you're a single-crew residential operation or an established multi-crew commercial company, we handle investment the same way a real coaching relationship should be handled: talk to Josh, tell him where your business stands, and find out together whether the Accelerator is the right next step.
If it isn't the right fit yet, that's a useful answer too — you may be better served starting with one or two individual courses first (the Storm Sales Blueprint and the Roofing Estimating Blueprint are common starting points) and revisiting the Accelerator once your company has grown into it. Either way, there's no pressure and no pushy sales pitch. Call 844-967-5247 or email josh@contractorschoiceagency.com and we'll have a straight conversation about it.
We'd rather have that honest conversation up front than enroll someone who isn't actually ready for a coaching-level commitment. Applying costs you nothing but a short conversation, and it's the only way to get real numbers instead of a one-size-fits-all price that wouldn't be accurate for your roofing company anyway.
Your Coach
Coached by someone who's actually seen the pattern play out
Josh Cotner started as a contractor before founding Contractors Choice Agency, a commercial insurance agency that now serves 50+ contractor trades nationwide — including 78 roofing companies specifically. That work put him inside hundreds of roofing businesses over the years — close enough to see which owners were building a company that could run without them personally chasing every storm, and which owners were quietly stuck doing $30-an-hour work on a roof at the top of a business that should have been paying them like an owner.
The Accelerator is Josh coaching roofing company owners directly through the same patterns he's spent years watching play out — not abstract theory, and not a franchise coaching script. It's the storm-sales, estimating, claims-workflow, production, marketing, hiring, and financial shifts that actually separate roofing companies that scale from the ones that stay stuck chasing the next storm.
Read Josh's full story →Common Questions
Before you apply
What's the difference between the individual courses and the Accelerator coaching program?
The individual courses are self-contained curriculum you work through on your own. The Accelerator bundles the full curriculum with direct coaching and accountability for owners who want guidance, not just material.
Do I go through the courses at my own pace, or is there a set schedule?
Individual courses are built to work through at your own pace. The Accelerator coaching program follows a structured cadence — contact us for current details.
Is there a live coaching component, or is it all self-paced?
The individual courses are self-paced. The Accelerator program adds a live coaching and accountability layer on top of the curriculum.
How much does it cost to enroll?
Investment varies by course and program. Contact us and we'll walk you through current pricing for the course or coaching track that fits your roofing company.
Ready to find out if the Accelerator is a fit?
Call 844-967-5247, email josh@contractorschoiceagency.com, or apply below and we'll follow up within 1 business day to talk through your roofing company.